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Digital audio is booming, attracting ever more engaged and diverse audiences. But for advertisers, one strategic question persists: should they opt for podcast or streaming campaigns? In this article, Audion deciphers these two levers for you, demonstrating their specific advantages for effectively reaching all your targets.
Podcasts: storytelling that builds loyalty
Podcasts are the ideal format for creating a strong emotional bond with your audience. Thanks to active and often immersive listening, your advertising messages receive unrivalled attention. Native formats, such as host-read ads, integrate perfectly with editorial content, bringing credibility and authenticity to your brand.
What's more, podcasts enable you to segment your audience very finely: from interests and listening habits to the selection of the listening context (on the move in your car or on connected speakers in your home).
Streaming: the power of coverage and personalization
For immediate and massive visibility, streaming audio is a must. This advertising lever enables you to broadcast your campaigns to a wide range of listeners on popular platforms such as Spotify, Deezer, Soundcloud and YouTube Audio.
One of the major advantages of streaming is its ability to personalize messages thanks to DCO Audio (Dynamic Creative Optimization). Its use enables you to adapt your spots in real time according to criteria such as the listener's location, time of day, weather conditions or even sports news.
A winning strategy: the podcast-streaming complementarity
Why choose one or the other when you can benefit from both? By integrating podcasting to build a lasting bond with your audience and streaming to reach a large target quickly, you optimize your entire marketing funnel.
Want to maximize your digital audio campaigns?
Contact our experts today to find out how these two levers can turn your goals into success.
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